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Viagra annual sales 2017

Discover the latest statistics and figures on Viagra annual sales in 2017. Learn about the market trends, growth, and competition in the pharmaceutical industry.

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Viagra Annual Sales 2017: Impressive Results and Growth in Revenue

Viagra, the famous blue pill used to treat erectile dysfunction, has been a blockbuster drug since its introduction in 1998. It has revolutionized the treatment of this condition and has helped millions of men around the world regain their confidence and improve their sexual performance. As a result, Viagra has become one of the most widely recognized and prescribed medications in the world.

In 2017, Viagra continued to dominate the market for erectile dysfunction drugs, with impressive annual sales figures. Despite facing competition from other similar medications, Viagra maintained its position as the go-to treatment for men seeking help with their sexual health. The drug’s popularity can be attributed to its effectiveness, reliability, and the trust that consumers have in the brand.

According to pharmaceutical industry reports, Viagra generated sales of over $1.6 billion in 2017. This figure represents a significant increase from previous years and demonstrates the continued demand for the medication. The success of Viagra can be attributed to its strong marketing campaigns, widespread availability, and the growing awareness and acceptance of erectile dysfunction as a legitimate medical condition.

The success of Viagra in 2017 can also be attributed to the introduction of generic versions of the drug. Generic Viagra became available in certain markets, offering a more affordable alternative to the brand-name medication. This increased accessibility and affordability likely contributed to the increase in sales, as more men were able to access the medication and seek treatment for their condition.

Overall, the annual sales figures for Viagra in 2017 reflect the continued demand and success of the medication in the treatment of erectile dysfunction. With its proven track record and widespread recognition, Viagra remains the leading choice for men seeking help with their sexual health.

Viagra Sales in 2017: A Year of Growth

In 2017, the sales of Viagra experienced significant growth, making it a successful year for the medication. Viagra is a well-known prescription drug used to treat erectile dysfunction (ED). It contains the active ingredient sildenafil citrate, which helps relax the muscles and increase blood flow to the penis, enabling men to achieve and maintain an erection.

Increased Demand

Throughout the year 2017, there was a noticeable increase in the demand for Viagra. This can be attributed to various factors, including the growing awareness and acceptance of ED as a medical condition and the increasing number of individuals seeking treatment for it. Additionally, the marketing efforts by the pharmaceutical company behind Viagra played a significant role in promoting the product and driving sales.

Furthermore, Viagra’s effectiveness and safety profile have been established and proven through numerous clinical trials and real-world usage, giving consumers confidence in its use. As a result, more individuals were willing to discuss ED with their healthcare providers and explore treatment options such as Viagra.

Market Expansion

Another factor contributing to the growth of Viagra sales in 2017 was the expansion of its market. Previously, Viagra predominantly targeted older men experiencing ED. However, in recent years, there has been a shift in the demographics of Viagra users. Younger men who may not have severe ED but seek enhanced sexual performance have also started using Viagra.

This expansion of the market allowed Viagra to reach a wider audience and tap into a previously untapped consumer base. As a result, sales of Viagra increased as more men sought the medication for both medical and recreational purposes.

Competitive Landscape

Despite facing competition from generic versions of Viagra, the original branded medication maintained its dominance in the market. This can be attributed to the strong brand recognition and trust built over the years. Additionally, the pharmaceutical company behind Viagra implemented strategic pricing and marketing strategies to stay ahead of the competition.


Overall, 2017 was a successful year for Viagra sales, with significant growth in demand and market expansion. The medication’s effectiveness, established safety profile, and strategic marketing efforts contributed to its success. As the market for ED medications continues to evolve, Viagra remains a leading choice for individuals seeking treatment for erectile dysfunction.

Increasing Demand for Viagra

The demand for Viagra, a popular medication used to treat erectile dysfunction, has been steadily increasing over the years. This can be attributed to several factors:

1. Aging Population

As the population ages, the prevalence of erectile dysfunction tends to increase. This has led to a greater demand for medications like Viagra that can help individuals overcome this condition and improve their sexual health.

2. Changing Attitudes and Awareness

There has been a significant shift in attitudes towards sexual health and a greater awareness of erectile dysfunction in recent years. People are now more open to discussing their sexual health issues and seeking treatment options, leading to an increased demand for medications like Viagra.

3. Marketing and Advertising Efforts

The pharmaceutical industry has invested heavily in marketing and advertising campaigns to promote Viagra. These efforts have helped raise awareness about the medication and its benefits, leading to increased demand from consumers.

4. Online Availability

The availability of Viagra through online platforms has made it more convenient for individuals to access the medication. This has contributed to an increase in demand, as people can now discreetly purchase Viagra online without the need for a physical visit to a doctor or a pharmacy.

5. Positive Word-of-Mouth

Viagra has been on the market for several decades and has established a reputation for being an effective treatment for erectile dysfunction. Positive word-of-mouth from satisfied users has played a significant role in increasing the demand for the medication.


The increasing demand for Viagra can be attributed to the aging population, changing attitudes and awareness towards sexual health, marketing efforts, online availability, and positive word-of-mouth. As the demand continues to grow, pharmaceutical companies are likely to invest more resources into research and development to meet the needs of consumers.

Successful Marketing Strategies

1. Targeted Advertising

One of the key marketing strategies that contributed to the success of Viagra in 2017 was targeted advertising. The company identified their target audience, which primarily consisted of men aged 40 and above, and focused their advertising efforts on platforms and channels that would reach this demographic. By understanding their target market and tailoring their advertising messages accordingly, Viagra was able to effectively communicate the benefits of their product to the right audience.

2. Celebrity Endorsements

Another successful marketing strategy employed by Viagra in 2017 was the use of celebrity endorsements. The company enlisted well-known figures, such as professional athletes and actors, to endorse their product and share their personal experiences with the medication. This helped to build credibility and trust among consumers, as they saw these celebrities as relatable and trustworthy sources.

3. Online Presence

Viagra also recognized the importance of having a strong online presence in 2017. They invested in creating a user-friendly website that provided valuable information about their product, its usage, and potential side effects. Additionally, they utilized social media platforms to engage with their audience, share educational content, and address customer inquiries. This online presence helped Viagra to establish itself as a reputable brand and connect with potential customers in a digital age.

4. Medical Professional Partnerships

Viagra formed strategic partnerships with medical professionals in 2017 to further promote their product. They collaborated with doctors, urologists, and other healthcare professionals to develop educational materials and seminars about erectile dysfunction. By working closely with medical experts, Viagra positioned itself as a trusted solution for those suffering from the condition, and medical professionals were more likely to recommend the product to their patients.

5. Competitive Pricing

Finally, Viagra implemented a competitive pricing strategy in 2017 to make their product more accessible to a wider audience. They offered various pricing options, including discounts for bulk purchases and coupons for first-time buyers. This pricing strategy helped to attract new customers and encourage repeat purchases, ultimately contributing to the overall sales success of Viagra in 2017.

Key Marketing Strategies for Viagra in 2017

Targeted Advertising Identifying and reaching the specific target audience through tailored advertising messages.
Celebrity Endorsements Using well-known figures to endorse the product and share personal experiences.
Online Presence Investing in a user-friendly website and engaging with customers on social media platforms.
Medical Professional Partnerships Collaborating with medical professionals to develop educational materials and seminars.
Competitive Pricing Offering various pricing options to make the product more accessible and attract new customers.


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What were the annual sales of Viagra in 2017?

In 2017, the annual sales of Viagra reached a total of $1.2 billion.

Did the sales of Viagra increase in 2017 compared to previous years?

Yes, the sales of Viagra in 2017 increased compared to previous years. It was a 4% increase from the previous year.

What factors contributed to the increase in Viagra sales in 2017?

Several factors contributed to the increase in Viagra sales in 2017. One of the main factors was the growing awareness and acceptance of erectile dysfunction as a medical condition. Additionally, the marketing efforts and promotional campaigns by the pharmaceutical company played a significant role in attracting more customers.

Was there any competition for Viagra in the market in 2017?

Yes, there was competition for Viagra in the market in 2017. Several generic versions of Viagra were introduced, offering a cheaper alternative to the brand-name medication. However, Viagra continued to dominate the market due to its established reputation and brand recognition.

Which countries contributed the most to the sales of Viagra in 2017?

The United States was the largest market for Viagra in 2017, contributing a significant portion of the sales. Other countries such as Germany, the United Kingdom, and Canada also made substantial contributions to the overall sales figures.

Was there any significant change in the pricing of Viagra in 2017?

No, there were no significant changes in the pricing of Viagra in 2017. The medication continued to be sold at a similar price range as in previous years.

What is the projected growth for Viagra sales in the coming years?

The projected growth for Viagra sales in the coming years is expected to be moderate. While the market for erectile dysfunction medications is still substantial, the introduction of generic alternatives and potential competition from new medications may impact the growth rate of Viagra sales.